Well, my Summer Giveaway is now over, but one lucky lady now has her free, one-of-a-kind Katya Valera necklace!
I love having giveaways! But this one held added interest for me,
besides getting to give away a necklace. This giveaway worked a little
different from my last one: I asked you, my customers, to tell me what you love
most about Katya Valera jewelry by choosing from 7 very carefully considered
options to make it easier for those voting (and I hear even that was hard
enough!).
Katya Valera is, by name, jewelry you love, and based on the responses
from my dear customers over the past year and a half, I know it’s true! :) But I was curious to know more specifically what you love about it.
The responses were very interesting, and they also made me
very happy! You do love the prices, the everyday wearability of so many pieces, and
the huge range of styles, with so many pieces being so unique.
But there was a tie between the two things you all love the most—the
fact that every piece is one of a kind or one of very few, and the fact that
when you like a piece, you absolutely love it!
And that makes my heart so happy because that tells
me you love buying limited edition jewelry, as opposed to mass-produced pieces,
and also that you get as excited about my jewelry as I do!
In the business of jewelry making, it’s pretty common practice to
make a piece, realize it’s popular, and then make the same piece over and over again
dozens of times to keep selling it. It’s extra risky to make limited edition pieces—that’s a
lot more variety to choose from for the buyer but that much more of a risk for the seller, with the fear that some pieces might never
find their happy homes. But I've chosen to stick with the one of a kind route because
it’s more enjoyable for me, there’s much more room for creativity when
you get to design a brand new piece every time you sit down, and I had hoped it would be
more exciting for the customer to know they’re getting a piece that no one else
has. And now I know you love it that way too!
Regarding the other most-chosen answer, I simply adore
jewelry, period, in addition to making it. So getting to read people’s comments
about how much they adore their new pieces, or better yet getting to see them
ooh and ahh in person at a Katya Valera party, is exactly the reaction I want
my little children to get!
So in short, I know what I love most about Katya Valera, and
I know what I had hoped you all love most about it—so thank you so much for
letting me know what you really do love about Katya Valera jewelry! :D